The Brand
What is StromaScape ?
Stromascape is passionate about producing and designing Apple Watch faces that can be uploaded to your watch using the Clockology app. Every watch face needs a compelling back story. All my faces are designed with this in mind. It makes owning one of the designs more interesting. All major watch manufacturers use moments in time and themes when designing their watches. There is no better example of Omega than the first watch to the moon or James Bond's watch.
History of the brand
Due to personal struggles with my mental health after a mentally abusive challenging relationship, I asked to be taken in to a mental health ward. This was to help me with my warped brain that struggled with trust in others. While there, I discovered my physical health was not as good as it could be. Therefore, I decided to buy an Apple Watch Ultra to keep a track on my well being from all the built-in tracking tools the watch tracked.
Your not alone
If you are having a tough time, help is at hand. You are not alone. I just wish I had the courage to approach them for advice and assistance sooner than I did (it was a man thing 😔).
USA 🇺🇸 & Canada 🇨🇦:
https://www.crisistextline.org/topics/emotional-abuse/#pass-741741-on-to-a-friend-6
UK 🇬🇧:
https://www.mind.org.uk/information-support/guides-to-support-and-services/abuse/
https://www.nhs.uk/every-mind-matters/
This is where I discovered how enjoyable it was to design watch faces to keep my mind out of the low place it kept jumping too.
This is where the Stromascape brand was born. The name was taken from the island of Stroma in the Highlands of Scotland. Which is owned by distant relatives and is where many of my ancestors are buried. The StromaScape brand is dedicated to all those who live and have lived there.
The history of Stroma
The Island of Stroma, located in the Pentland Firth off the northern coast of Scotland, is a fascinating and isolated land that has captured the imagination of many adventurers and travellers throughout the ages.
This small and rugged island boasts a rich and complex history, and its beauty and unique character offer a glimpse into the enduring spirit of the Scottish people.
Despite its remote location and often harsh conditions, the resilience and determination of the people who have made Stroma their home over the centuries is a testament to the human spirit and the enduring bond between people and the land. Today, the island is a fascinating destination for anyone eager to explore the history and culture of Scotland, and to experience the unique spirit and beauty of this captivating place.
Font Design
I recently designed my very first font and it was quite the learning experience! I felt it was important to create a font for my brand, StromaScape, so that it would stand out amongst other major brands. After all, it seems like every successful brand has their own unique font.
Although it was a challenging process, I am proud to have created a font that truly represents my brand's identity and values. While it is still a work in progress, I am excited to see how it will continue to evolve and enhance the overall look and feel of my brand.
I have now added a new Roman Numerals font option so I can add a little old-school classic styling to my future designs.
Logo
My name is Lee Johnson so I wanted to to incorporate my name in the brand. The logo is made up of the letters L & J. I think it works and somewhat resembles one of my favourite watch brands Omega.
Future Designs
I am currently reading a book on the history of Stroma and will use that as an idea generator for future designs and sharing the story of each.